Internet Strategy & Communications
Working in settings ranging from community‐based organizations and local political campaigns to statewide philanthropies, I develop strategies and programs for online communications and marketing, health promotion, and constituent engagement.
For over seventeen years I have helped nonprofit organizations harness the power of the web, email, and social media to inform, engage, and grow their audiences. Clients include State Senator Will Brownsberger, Selectman Kevin Greeley, Connecticut Health Foundation, Housing Corporation of Arlington, Endowment for Health, Chamber Orchestra of Boston, and the Partnership at DrugFree.org. I work full time at Boston University, where I develop online health promotion programs and clinical trials. |
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Strategic Consulting Engagements
I am available to help your organization or campaign be more effective in using web, email, and social media technologies. I've invested my entire career in the nonprofit and cause-driven sector, including the past seventeen years specifically helping nonprofits and educational organizations understand their technology choices and make informed decisions. My full-time jobs have required me to bridge the worlds of nonprofit program management and technology, and I have built and managed diverse teams of website designers, programmers, IT managers, editors, writers, and end-user support staff.
As a part-time independent consultant, I am able to offer reasonable consulting rates. Organizations often find that an up-front investment in strategic planning pays dividends in making better decisions about web development vendors, technology, and content.
Services include:
Email me for more information.
As a part-time independent consultant, I am able to offer reasonable consulting rates. Organizations often find that an up-front investment in strategic planning pays dividends in making better decisions about web development vendors, technology, and content.
Services include:
- Needs assessment, analysis and recommendations for website development or redesign.
- Key audience analysis, including user surveys and focus groups.
- Preparing a successful RFP for web development vendors who will actually design and build out your website.
- Developing or redeveloping your website's information architecture(organization and navigation).
- Vendor research and vendor selection.
- E-mail newsletter setup, list management, and marketing/outreach strategy.
- Blog and social media strategies for engaging consituents.
- Developing small-scale websites built on open source or free CMS platforms, including Wordpress, Google Sites, and Drupal.
Email me for more information.